Now you can search the world s fashion with a photo
All you ll need is a photo. The app will ask you to crop out the specific item you re looking for, and will return numerous results of similar items which can be purchased through the app s mobile browser.
ASAP54 launched on iOS on Friday and is allowing new users in on a cascading basis.
I searched ASAP54 for my black Steve Madden boots, a Betsy Johnson bag and a friend s scarf. No exact matches were found which could mean the brand or an online retailer that sells it are not partnered with ASAP54 yet. Most partners at launch are mid range to high end brands or retailers, such as Barneys, J Crew and Topshop.
Unlike fashion magazines that might show a celebrity s outfit and where one can buy similar items more affordably, ASAP54 simply hopes to find a comparable match. For example, the search for my Steve Madden boots returned similar items, the least expensive pair for $113, while the boots are actually priced under $100.
There is a toggle for p Nike Air Max rice, if you d like to limit results in a range, and you can search by color so you could still use a photo of a friend s green jacket even Nike Air Max if you re looking for something similar in a different color. You can also refine Nike Air Max the search by brand.
Going forward, Cec lio expects users will not only use the search function themselves, but also find fashion insp Nike Air Max iration in the app s social stream, similar to Instagram or Pinterest. But in ASAP54, everything is shoppable.