Now you can search the world’s fashion with a photo
See also:All you’ll need is a photo. The app will ask you Nike Air Max to crop out the specific item you’re looking for, and will return numerous results of similar items which can be purchased through the app’s mobile browser.ASAP54 launched on iOS on Friday and is allowing new users in on a cascading basis.The app is made by Daniela Ceclio, previously of boutique fashion siteThe idea came to the onetime fashion designer Nike Air Max after her frustration with shopping online and trying to find the perfect item.fall in love, you have an emotional feeling, she says. a painful process to go to Google and put it into words.In ASAP54, if the search doesn’t return satisfactory results, users are given the opportunity to ask a stylist, what Ceclio describes as human element to refine tech when it fails. a photo is searched, it is added to a user’s activity stream along with the similar items found by ASAP54.How It WorksI searched ASAP54 for my black Steve Madden boots, a Betsy John Nike Air Max son bag and a friend’s scarf. No exact matches were found which could mean the brand or an online retailer that sells it are not partnered with ASAP54 yet. Most partners at launch are mid range to high end brands or retailers, such as Barneys, J Crew and Topshop.Unlike fashion magazines that might show a celebrity’s outfit and where one can buy similar items more affordably, ASAP54 simply hopes to find a comparable match. For example, the search for my Steve Madden boots returned similar items, the least expensive pair for $113, while the boots are actually priced under $100.There is a toggle for price, if you’d like to limit results in a range, and you can search by color so you could still use a Nike Air Max photo of a friend’s green jacket even if you’re looking for something similar in a different color. You can also refine the search by brand.Going forward, Ceclio expects users will not only use the search function themselves, but also find fashion inspiration in the app’s social stream, similar to Instagram or Pinterest. But in ASAP54, everything is shoppable.